Welcome to Tom Kirkman
»It takes more than just a good product to make a successful start-up.«
»The press is always a chance, not a threat.«
»Always be sincere and honest in the interest of the company – that’s the only way out of a crisis.«
»The workers’ council also needs to believe in a promising sales and marketing strategy.«
»Successful change processes require strong leadership.«
Media crisis management – press releases, press statements, coaching for specific press contacts & communication strategy
Media coaching (incl. media training)
Establishment and management OF a media crisis task force
Prevention via constant media relations
Optimisation of the company‘s profile, i.e. website, sales kit, press relations, SEO, etc.
Re-engineering of marketing and sales staff structures
Strategic consulting regarding the marketing mix
Establishment of a sales force
Urgently needed cuts of operational costs (overhead costs, personnel costs etc.)
Constructive cooperation with the workers’ council
Steering the business transformation
TomKirkman Management will support you in special situations. For a specified period of time.
Whether as a consultant in the background or a registered Managing Director / Chief Restructuring Officer (CRO) – you decide.
Typical fields of application could be:
Alignment of the business model with turnover and profit
Establishment of professional organisational structures
Establishment of a report system
Sparring partner for the founders
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After graduating from school, Christopher served in the German Federal Armed Forces where he was a paratrooper and press officer and rose to the rank of captain. He studied politics and economics at the University of the Federal Armed Forces in Munich and later received an MBA in media management through a part-time executive programme. In 2004, he left the army for a career in business, working as managing director in various industries, e.g. for the shareholders at DaimlerChrysler, the fischerAppelt agency group, or the pan-European asset manager Aurelius Group. His responsibilities always focused on change management in crisis situations and the realignment of sales and marketing management.
Since 2015, he has been a freelance interim manager and business consultant.
Christopher Nolde lives in munich, is married and has two sons.
Please feel free to get in touch for a detailed CV.
Christopher Nolde was a c-level manager for the following companies, among others:
... and more
DaimlerChrysler tv. media
rhinos energy drink and food
Schleicher Elektronic GmbH & Co.KG
Reederei Peter Deilmann GmbH (MS Deutschland)
German Federal Armed Forces
Iserlohn, Hannover, Oldenburg, München, Potsdam, Berlin
After successfully completing his paratrooper training in the 31st Airborne Brigade and receiving his diploma from the University of the Federal Armed Forces in Munich, Christopher served as a press officer in the IV Corps HQ in Potsdam. He was in charge of numerous army-related media productions and news reports for print, radio, and TV. He was trained for working in front of and behind the camera at the Bundeswehr Academy for Information and Communication in Strausberg near Berlin.
As an elected youth officer in Berlin/Brandenburg, Christoph held more than 200 public talks. He also accepted several university teaching assignments and worked on select projects for the Ministry of Defence in Berlin.
In 2003, he gained work experience at BILD-Zeitung Berlin
Press coverage: Journalisten helfen e.V. (2001)
As a management representative and authorised officer for the DaimlerChrysler subsidiary, Christopher played an important role in helping the company to develop into a stand-alone media production house. For this purpose, he introduced a modern and result-driven compensation system for up to 120 employees and developed a professional sales controlling system. After a mass-dismissal, he was responsible for negotiating a social plan. Subsequently, the company needed new business to help establish its independence from the corporate group.
Under his direction, the company acquired important new clients, e.g. Tchibo, the Federal Employment Agency, or KMW. In addition, he created a media coaching business unit, which became very profitable and generated numerous sales leads.
In 2007, Christopher initiated and supervised the M&A process that led to the successful purchase of the DaimlerChrysler subsidiary by the family-owned fischerAppelt agency group from Hamburg.
Press coverage: Manager Magazin (2007): Trennung von Fernseh-Tochter
Appointed to managing director by the new proprietor, Christopher was mainly in charge of the seamless integration of the former DaimlerChrysler subsidiary – now renamed fischerAppelt tv.media GmbH - into the agency group.
He also expanded the media coaching unit.
Today, the company operates under the name fischerAppelt, play. As a video content marketing agency, it is an integral part of the internationally successful agency network.
Press coverage: Horizont (2007): Agenturnachrichten
Erding b. München
The financially distressed Austria-based energy drink supplier hired Christopher as Chief Marketing Officer to re-engineer product and image communications. Additionally, he was responsible for the key account management for various trading partners and major customers (REWE, Lekkerland, Metro).
Based on his marketing plan, which included comprehensive strategy recommendations in view of brand positioning, marketing mix, and product messages, a new owner could be found who developed and successfully expanded the company.
Today rhino’s energy GmbH is one of the established suppliers of the popular energy drink and is now on an international growth path.
Press coverage: Szene Drinks news (2008)
München, Siegburg, Berlin, Neustadt i. Holstein, Zürich, London
Christopher worked as operating partner for different subsidiaries of the Munich-based private equity firm for over six years.
For further information, please click on the icons of the companies.
Immediately after Aurelius purchased the former group subsidiary Thales Information Systems GmbH (around 50 million euros in revenue/ 300 employees), Christopher became responsible for the companies’ positioning as an independent IT consultant and German SME when he was appointed as interim manager.
To achieve this, he built up a professional cash management system, among other things, and acted as interim Head of HR. By providing intensive training for staff and management, he managed to significantly improve capacity utilisation and to establish the business as a stand-alone company.
In 2012, the company was successfully sold to Datagroup SE, where it has since been completely integrated.
As CEO for the distressed company Schleicher Electronic, Christopher was able to quickly stabilise the company and successfully initiated a downsizing phase. Schleicher develops, produces and distributes electric components as (safety-) control systems for machine and installation construction. Many of the Berlin company, which-based company’s customers are German SMEs (löschen). Schleicher celebrated its 75th company anniversary in 2012.
In 2011, the company generated 18 million euros in revenue and had almost 120 employees.
By negotiating several location retention agreements with IGM, Christopher was able to ensure the continuation of the long-standing company. He later collaborated with the proprietor and a consortium of banks to secure sustainable funding.
Simultaneously, he held the office of MD Sales and internationalised sales activities by building up a regional network of distribution partners in the Netherlands, Austria, Switzerland, Italy, and Taiwan.
In 2013, the company was successfully sold to a mid-sized industry investor, who has continued to expand it.
Press coverage: Der Tagesspiegel (2012): Eine gute Heuschrecke
Neustadt in Holstein
Majority shareholder Aurelius appointed Christopher as CEO to help the cruise company, which had been having financial difficulties for years (approx. 50 million euros in revenue / 320 employees). His primary goal was to position the MS Deutschland as a modern five-star luxury liner. This included an essential quality and service campaign on board and the expansion of the distribution model.
A few months later, Christopher Nolde also assumed the position of MD Sales & Marketing.
After only a year, the operative trend was reversed and order intake increased by over 20% thanks to a campaign to recover regular guests (“repeaters”) and successful online distribution.
Travel agency bookings, in particular, were significantly increased through progressive below-the-line sales activities.
After the cruise company was sold to the financial investor Callista, there were differences of opinion regarding the strategic operations of the company. As a result, Christopher Nolde was laid off in July 2014 by the new majority shareholder.
In October 2014, the company filed for insolvency.
The “MS Deutschland”, which has been overhauled, now runs for the cruise ship operator Phönix Reisen.
Press coverage: WELT am Sonntag (2013): Wir schippern aus den Miesen raus
Zürich, London, Basel
Christopher was hired as operating partner immediately after Aurelius took over the long-standing Swiss company. He was in charge of analysis and going-concern forecasts for the European business of the internationally operating media marketer (approx. 150 million euros in revenue / 90 employees). The primary focus was to assess CEE market potential (Central Eastern Europe). Christopher Nolde was able to gain new regional sales partners in Poland and Bulgaria, giving Publicitas AG a better competitive position in those countries.
After a management buyout in late 2016, the company has continued to work towards consolidation and a realignment of online business.
Neumarkt i.d. Oberpfalz
On behalf of the proprietor, Christopher was appointed interim director for the EMS device start-up with the goal of establishing a professional marketing and sales structure in Germany and abroad. In cooperation with participating advertising agencies, he developed a completely new brand identity over the course of a few months. This included participating in a large trade show at FIBO in Cologne, rolling out a new pricing model and preparing an international distribution network.
Long-term trade partnerships were also initiated in Spain, Poland, Turkey, and South Korea.
In Germany, Austria, and Switzerland, he created a multi-level marketing structure together with the sales team.
After the marketing campaign took effect, and demand and sales increased, the manufactured equipment began to exhibit technical shortcomings in everyday use. The start-up had to file for insolvency when expected funding suddenly fell through.
Press coverage: Body-Life TV (2016): FIBO Messe-Interview
The executive board of the Berlin-based hotel portal operator, which has received multiple awards, appointed Christopher as interim marketing director with the goal of starting a short-term marketing and distribution campaign. In addition to an elevated profile for external communications, enhanced targeted public relations and a focused web presence, Christopher also prioritised direct sales.
If you are interested in hearing how TomKirkman Management could support your business, please send a short email to email@example.com and propose a date for a telephone call. We will get back to you as soon as possible.
We would be happy to discuss what needs to be done to bring your company back on track in a free no obligation initial meeting.
M +49 172 77 88 661