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Media crisis management – press releases, press statements, coaching for specific press contacts & communication strategy
Media coaching (incl. media training)
Establishment and management OF a media crisis task force
Prevention via constant media relations
Optimisation of the company‘s profile, i.e. website, sales kit, press relations, SEO, etc.
Re-engineering of marketing and sales staff structures
Strategic consulting regarding the marketing mix
Establishment of a sales force
Urgently needed cuts of operational costs (overhead costs, personnel costs etc.)
Constructive cooperation with the workers’ council
Steering the business transformation
TomKirkman Management will support you in special situations. For a specified period of time.
Whether as a consultant in the background or a registered managing director (CEO/COO/CRO) – you decide.
Typical fields of application could be:
Welcome to Tom Kirkman
»Data-driven management prevents from poor business decisions.«
»Successful change processes require strong leadership.«
»Always be sincere and honest in the interest of the
company – that’s the only way out of a crisis.«
»The press is a chance, not a threat.«
»It takes more than just a good product to make a successful start-up.«
Alignment of the business model with turnover and profit
Establishment of professional organisational structures
Establishment of a report system
Sparring partner for the founders
After graduating from school, Christopher served in the German Federal Armed Forces where he was a paratrooper and press officer and rose to the rank of captain. He studied politics and economics at the University of the Federal Armed Forces in Munich and later received an MBA in media management through a part-time executive programme. In 2004, he left the army for a career in business, working as managing director in various industries, e.g. for the shareholders at DaimlerChrysler, the fischerAppelt agency group, or the pan-European asset manager Aurelius Group. His responsibilities always focused on change management in crisis situations and the realignment of sales and marketing management.
Since 2009, he has been a freelance interim manager and business consultant.
Christopher is married, has two sons and lives in Munich.
Please feel free to get in touch for a detailed CV.
Christopher Nolde was a c-level manager for the following companies, among others:
... and more
DaimlerChrysler tv. media
rhinos energy drink and food
Schleicher Elektronic GmbH & Co.KG
Reederei Peter Deilmann GmbH (MS Deutschland)
Bolero Holding GmbH
German Federal Armed Forces
Iserlohn, Hannover, Oldenburg, Munich, Potsdam, Berlin
After successfully completing his paratrooper training in the 31st Airborne Brigade and receiving his diploma from the University of the Federal Armed Forces in Munich, Christopher served as a press officer in the IV Corps HQ in Potsdam. He was in charge of numerous army-related media productions and news reports for print, radio, and TV. He was trained for working in front of and behind the camera at the Bundeswehr Academy for Information and Communication in Strausberg near Berlin.
As an elected youth officer in Berlin/Brandenburg, Christoph held more than 200 public talks. He also accepted several university teaching assignments and worked on select projects for the Ministry of Defence in Berlin.
In 2003, he gained work experience at BILD-Zeitung Berlin
Press coverage: Journalisten helfen e.V. (2001)
As management representative and proxy of the DaimlerChrysler subsidiary he was significantly involved in the company’s stand-alone development towards a competitive media production house. For this purpose he introduced a contemporary and result-driven compensation system for the up to 120 employees and a proper sales controlling system. Once the company had to deal with a massdismissal he held primary responsibility for a social plan that guaranteed the going
concern of the firm.
In longing for economic independency Christopher was responsible for the non corporate new business. Under his direction new clients like Tchibo, the Federal Employment Agency or KMW were won. Additionally he built up a media coaching business unit that was very profitable and generated many further sales leads.
In 2007 Christopher initiated and drove the M&A process that led to the successful purchase
of the DaimlerChrysler subsidiary by the Hamburg based family owned agency network fischerAppelt.
Press coverage: Manager Magazin (2007): Trennung von Fernseh-Tochter
Appointed to managing director by the new shareholder Christopher was mainly in charge
of the seamless integration of the former DaimlerChrysler subsidiary – now relabelled fischerAppelt tv.media GmbH - into the agency group. Additionally he expanded the media coaching unit.
Today the company operates under the name fischerAppelt play and as the film producing content provider is an integral part of the internationally successful agency network.
Press coverage: Horizont (2007): Agenturnachrichten
Erding b. München
The financially distressed Austria-based energy drink supplier hired Christopher as Chief Marketing Officer to re-engineer product and image communications. Additionally, he was responsible for the key account management for various trading partners and major customers (REWE, Lekkerland, Metro).
Based on his marketing plan, which included comprehensive strategy recommendations in view of brand positioning, marketing mix, and product messages, a new owner could be found who developed and successfully expanded the company.
Today rhino’s energy GmbH is one of the established suppliers of the popular energy drink and is now on an international growth path.
Press coverage: Szene Drinks news (2008)
2009 - 2019
Siegburg, Berlin, Neustadt i. H., Zurich, London, Hamburg
Christopher so far worked as operating partner / interim manager for different subsidiaries
of the Munich-based private equity firm for about eight years.
For further information, please click on the icons of the companies.
Immediately after Aurelius purchased the former group subsidiary Thales Information Systems GmbH (around 50 million euros in revenue/ 300 employees), Christopher became responsible for the companies’ positioning as an independent IT consultant and German SME when he was appointed as interim manager .
To achieve this he – among other - acted as interim Head of HR. By providing intensive training for staff and management, he managed to significantly improve capacity utilisation.
In 2012, the company was successfully sold to Datagroup SE, where it has since been completely integrated.
As Aurelius appointed-CEO of the distressed company Schleicher Electronic Christopher Nolde
was able to stabilize the company quickly and could successfully initiate a downsizing phase of the firm.
In 2011 about EUR 18 Mio. were generated with around 120 employees. By negotiating several location retention agreements Christopher Nolde could save the traditional company’s going concern and later he ran a round financing along with the shareholder, the union IGM and the firm’s local bank.
Simultaneously he held the office of the MD Sales and internationalized the sales activities in building up a regional net of distribution partners in the Netherlands, Austria, Switzerland, Italy
In 2013 the company was successfully sold to a mid-sized industry investor, who is expanding the company continuously since then.
Press coverage: Der Tagesspiegel (2012): Eine gute Heuschrecke
Neustadt i. Holstein
Majority shareholder Aurelius posted Christopher Nolde as CEO / COO to help the company, that had been through a financially difficult phase the last years on (about EUR 50 Mio. / 320 FTE). The mission was in particular to build a modern positioning of the five-star luxury liner “MS Deutschland”, whereas the necessary quality and service campaign aboard and the expansion of the distribution model were challenges as well.
A few months later Christopher additionally took the job of the MD Sales & Marketing.
In fact, just within a year the operative trend changed and due to a successful regaining campaign of the regular guests (“repeaters”) as well as successful online distribution the order intake increased by more than 20%.
Particularly sales through travel agencies could be increased significantly by progressive below-the-line sales activities.
After the sale to financial investor Callista Christopher Nolde was released in July 2014 by the new
majority shareholder. In October 2014, the company filed for insolvency.
The meanwhile overhauled “MS Deutschland” nowadays successfully operates again for the cruise
operator „Phönix Reisen“.
Press coverage: WELT am Sonntag (2013): Wir schippern aus den Miesen raus
Zurich, London, Basel
Christopher Nolde was hired as interim manager immediately after Aurelius took over the distressed Swiss traditional company. Therefore, he was in charge of the analysis and going concern prognosis of the European business (about EUR 150 Mio. turnover / 90 FTE). The focus was most of all the assessment of the CEE market potential (Central Eastern Europe). Christopher was able to gain new regional sales partner in Poland and Bulgaria, that lead to a competitive array of the Publicitas AG
in those countries.
After a management buyout in the end of 2016 and a rebranding the company is not on the market anymore.
Once more Aurelius Group mandated Christopher Nolde to reposition the restaurant chain Bolero (11 restaurants/cocktail bars in Northern Germany) and to prepare for expansion.
This was accomplished by a comprehensive rebranding and the successful implementation
of target-group focused promotion campaigns. Besides Christopher set in place a tailor-made data driven quality program which he combined with a digital sales tool.
In accordance with the expansion plans, in particular regarding time and budget, Christopher opened and started successfully the new restaurant in Rheine at the river Ems.
Press coverage: ahgz (2018) Bolero auf Expansionskurs
Major shareholder and CEO Fritz Zerweck mandated Christopher Nolde as interim marketing director, to start a short-dated marketing and distribution campaign for the Berlin based hotel portal operator that received multiple awards.
Next to a clear profile raising in the whole external communication with pinpointed public relations and a focused web presence, he could also set a course in direct sales approaches.
If you are interested in hearing how TomKirkman Management could support your business, please send a short email to firstname.lastname@example.org and propose a date for a telephone call. We will get back to you as soon as possible.
We would be happy to discuss what needs to be done to bring your company back on track in a free no obligation initial meeting.
M +49 172 77 88 661